The Future of Hospitality
In today’s world, advancing technology is pacing at the fastest that is was ever seen. New trends are developing yearly or even on a monthly basis and keeping up with them sometimes means having a competitive edge.
Technology trends touch upon all industries and the hospitality industry is no stranger to it. In this article we will touch upon The Future of the Hospitality Industry trends that hospitality companies have been implementing to their hotels.
1. Recognition Technology
Recognition technology is one of the most important emerging tech trends in general, but its potential uses in the hospitality industry are especially interesting. In particular, bio-metrics is being used to usher in a new age of seamless authentications, and this could benefit hotel processes and customer purchases.
For example, imagine if finger print or facial recognition technology could be used in your hotel to unlock rooms. Now consider the uses of the same technology for check-in and check-out purposes. In the future, this technology is also likely to allow for completely seamless purchases, with payments being authenticated by touch.
An example of facial recognition at Marriott China
Another exciting tech trend has been the emergence of robots and many hospitality companies are putting them to good use already. Perhaps the most famous example of this is the Hilton robot concierge ‘Connie’, which uses speech recognition and AI to respond to queries from customers and intelligently learn from interactions.
Examples of a Robot and AI use in hospitality
3. Internet of Things (IoT)
Another technological trend within the hospitality industry is the The ‘Internet of Things’, or IoT, involves extending internet connectivity to everyday objects, devices and appliances. These devices can then collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices, which are often semi or fully autonomous.
An example of this already being used with the hospitality sector is internet-enabled thermostats, which are used to automatically adjust room temperatures at check-in and check-out times, or in response to temperature swings caused by the sun, or by windows being opened. The same concept is also being deployed for lighting, improving energy efficiency by, for instance, reducing light intensity during daylight hours.
An example of devices used in hotels for hotel network
4. Virtual Reality
Virtual reality has been one of the most talked-about technology trends of recent years, and its uses within the hospitality industry are almost endless, due to its capacity to place customers in virtual settings. This can be used everywhere from the booking stage of the customer journey, through to the hotel stay itself.
More and more, hotel websites are using 360 degrees imaging technology to allow virtual reality users to experience rooms in their hotel before they book. This technology can also be extended to provide them with a virtual experience of local attractions, while VR headsets can also be used in hotels, for entertainment purposes.
The Future of Hospitality will allow improvement of customer experience and satisfaction, but also to improve internal processes at the same time.